Engage customers and boost sales with Omni-Channel Growth

Why the service makes businesses successful:

• Data-Driven Merchandising & Customer Journey: Prime Site applies data analytics to align product offerings with customer preferences. Today's industry trends, demographics, and customer behavior all factor into the products and digital merchandising presented to customers.
• Effective Partnerships: Brands can amplify reach and drive new customer discovery by forming complimentary partnerships--Prime Site works alongside your customer teams to navigate and determine which retail media networks, 3rd party integrations, and fulfillment options position you to unlock new growth channels.
• ‍Omni-Channel Unification: Bridging digital and physical experiences provides a more consistent brand position with the customer's experience as the focus. Today's retail customer can gain more access to products at their fingertips with micro-fulfillment, BOPIS (Buy Online, Pick Up In Store), and loyalty programs which unify in-store behavior and digital marketing to increase relevance of your CRM and provide the products at the complimentary moments when customers want them.

How the process works:

• Growth Strategy Formulation: Our first step is a deep-dive into your current sales and marketing practices, and what data is available to measure success today. We evaluate each of the four channels and organizational setup to determine which of the channels needs greater focus or optimization. The end product is a clearly formulated go-to-market plan across your customer teams: sales, e-commerce, marketing, supply chain, and merchandising.‍
• Omni-Channel Partnership Building & Implementation: We put growth strategy into action by introducing better digital outreach processes for your customer teams  while combining and necessary physical store changes to provide a more robust customer journey. ‍
• Monitoring, Analysis & Optimization: Establishing continuous performance tracking will allow you to automate success criteria and tweak strategies as needed, ensuring sustained digital sales growth based on customer response.

What's included in the service:

• Marketing campaign benchmarking
• Product and merchandising optimization based on trends and customer behavior
• Partnerships & business development
• Pricing
• Customer segmentation & cohorting
• Navigate & increase the Return On Ad Spend (ROAS) of retail media networks, social, and paid search.
• Bespoke strategies designed to localize your product across channels to win certain markets